THIS WAS NOT THE PLAN.
Sidelines. Fanny pack. Rolls of tape. Weekend travel. Nights. Fan filled stadiums. Under the lights. This is the type of athletic trainer I wanted to be and the lifestyle that I planned to live. But graduating during a pandemic has a way of changing plans and I found myself creating Milwaukee Movement so that I could have a job and start my entrepreneurial journey in an athletic training role I had only ever read about.
THIS IS WHERE WE ARE/ WHY WE EXIST/ HOW WE FILL IN THE GAP.
Having had experience at the pro level, I became aware of what resources are available to the top tier of athletes. In being exposed to this in depth level of sports medicine care, I quickly realized that there were needs in my community that were not being met. I wanted to make the injury treatment process offered to high level athletes available to any individual who could walk through my door.
Although I have not taken one business class, I have a bend towards taking risks and resisting failure, so I took the leap of faith and started on the road to becoming one amongst few female founders. With the vision I had and what I knew I could bring to the table as an athletic trainer, I was confident that I could offer a service that no other business owners were like:- Offering one-on-one patient care
- 60 minutes of time spent with each patient to hear their specific needs and get to the root cause of pain (patient at the center)
- Being a facility specific to training the female athlete with a female coach to develop powerful women
- Existing as the facility youth athletes are introduced to sports performance training and creating a movement foundation
- Female-owned and operated business in a male-dominated industry
- Young and relevant to our population (in touch)
- Positive impact
- We are focused on developing high-level athletes while at the same time, we value raising good people
THIS IS WHERE WE ARE GOING.
No where. We plan to exist in and for our community for a long time, hopefully for another 20 years. We want to continue to impact the next generation of athletes, future business leaders, and normalize women in business in the Milwaukee area and beyond our four walls. We believe athletes deserve better and we won’t stop doing our job until they know their worth. We want to continue to pursue our passion and new opportunities in hopes that the work we are doing and the marketing tools we utilize today, will make it easier for the rising women entrepreneurs and women in the world.
Athlete and coach cultures have a negative stigma associated with them and want to continue to make positive changes in both arenas so that the words positive and sport culture can exist in the same sentence. Not only do I want to change my community for the better, but I want to champion women to believe that anything is possible in the sports industry and beyond into whatever is their existing reality.
